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History
Ásbjörn Ólafsson Ltd. was established in 1937 by the wholesaler Ásbjörn Ólafsson which makes it one of the oldest wholesale companies in Iceland. The company has always been owned by the same family, and is now owned by five grandchildren of the founder.

Mr. Ásbjörn Ólafsson

Since 1937 the operation has been variable, but today Ásbjörn Ólafsson Ltd. is a leading wholesaler that specialises in importing, distributing and marketing of foods, confectionery, houshold- and car care products from around the world. The company is an agent for some of the best known brands in its field.

The company
The company has a very strong and possitive image with near 80 years experience in the Icelandic market, and prides itself for their strong and personal relationships with its suppliers and customers.

The company has a total of 53 highly skilled and motivated employees. All employees are located at the headquarters in Reykjavik, except for two employees which are located in the northern part and the eastern part of the country.


Ásbjörn Ólafsson Ltd. has three different sales divisions, with very strong brands in each division.
• Retail division has 12 employees, there of 8 sales persons.
• Catering division has 7 employees, there of 5 sales persons.
• Non-Food has 9 employees, there of 6 sales persons.,

How the divisions are devided:
Retail division 50%
- Supermarkets /grocery stores, Kiosks, gas stations, mini-markets, pharmacies, car washing stations, ..and more
Non-Food division 28%
- Supermarkets / grocery stores, home improvement stores, horse riding stores
Food Service division 22%
- HORECA, hospitals, institutes

Ásbjörn Ólafsson eLtd. has been located in Köllunarklettsvegur 6, 104 Reykjavík since March 2006. Our headquarters in Reykjavik are conveniently located close to Reykjavik harbour facilities. Therefore both land and sea transport are easily accessible.

Our warehouse is 2000m2 with a space for ambient, frozen and chilled products. Most of the company's distribution is outsourced and distributes nationwide.

For any inquiry about our company and/or  potential business opportunities please contact us:

Managing director
Guðmundur Karl Björnsson
email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: +354 414 1102

Head of Retail divison
Björn Bragason
email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: + 354 414 1100

Head of Non-Food division
Ásta Friðrika Björnsdóttir
email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: + 354 414 1111

Head of Food service division
Svava Kristjánsdóttir
email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Tel: +354 414 1109

 

 

 



 

Importer and distributor of

Food

Confectionary

Houseware

Others